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User Experience
E-Commerce

Increase conversion and reduce risks with a customer-centric approach

By Erik van den Berg | January 21, 2021
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Conversion rate optimization and more attention for the customer. Sounds like the dream, right? And those are just the first two advantages of a customer-oriented approach. With a data-driven-design approach, you launch new products with less risk. Want to know how we do it? In the free case study - at the bottom of this page - you will learn more about how to work customer-oriented and reduce business risks at the same time.

Reduce business risks with a customer-centric approach

Companies often develop new features without testing them with their customers. The risk? They have no idea how a new feature is received by the customer. This can lead to a huge drop in sales! Lots of organizations find it intimidating to go live with new features. They are scared of generating less revenue when they change something.

We base our design decisions on data and customer insights. This way, together with a crystal-clear go-live strategy, we don't take unnecessary (business) risks with revenue streams of our customers.

Erik van den Berg, expert in CX / UX (product) design & strategy

With a data-driven approach, you validate and test new features with your users before implementing them. User insights help reduce the risks of a launch and are also crucial for the development of a user-friendly product.

We base our design decisions on data and customer insights. This way, together with a crystal-clear go-live strategy, we don't take unnecessary (business) risks with revenue streams of our customers. That means launching new products with much less risk. We already have multiple examples of this method’s success. Want to know more?

Download the full case study

Take your first step towards a customer-first mindset! Download the full case study below to learn more about how a data-driven design generates more conversion.

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Erik van den Berg

Erik van den Berg, Lead Digital Experience at Incentro, is an expert in CX / UX (product) design and strategy.

Want to know more?

Get in contact with Erik.

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